Jim Goldberg

Customer Experience Lieutenant, Partner

Position: Head of Customer Experience + Design Strategy, Partner

Preferred Propellant: Negroni (preferably in Florence)

Preferred Inanimate Red Object: Pentel Sign Pen

Jim is a dynamic, results-oriented professional who embodies the Nordstrom culture of service excellence, and utilizes strategic thinking, leadership, and teamwork to design and execute company initiatives with a successful record of accomplishments. Jim leads efforts across all facets of Red Propeller’s business – from initial market studies, defining target audience segments, and crafting positioning and design strategies of planned projects, through the development and execution of effective marketing and sales strategies.

Prior to joining Red Propeller, Jim served as the Client Services Director for ek Real Estate Group, a Seattle-based boutique real estate brokerage. Jim led the development, implementation, and execution of the comprehensive marketing and sales strategy for Trace Lofts, a $55M, 142-unit new-construction condominium development on Capitol Hill in Seattle. He directed and coordinated the full spectrum of marketing activities, from strategic planning to execution. In addition, as a member of the company leadership team for a start-up organization, Jim designed and executed companywide initiatives involving corporate branding, marketing, and client relationship management.

Before his role at ek Real Estate Group, Jim had a long tenure at Nordstrom (a high-end, national specialty retailer with more than 370 stores), beginning in 1985. During his last nine years with the company, he served as International Sales Manager, in which he was responsible for developing, implementing, and managing a key new business strategy to begin marketing and distributing Nordstrom Private Label merchandise for the first time outside of the Company through wholesale partnerships with Japanese department stores.