When Crescent Communities decided to launch a build-to-rent platform, they hired Red Propeller to facilitate an envisioning effort for the concept and provide ideas for bringing the vision to life.

We researched the build-to-rent market and specific locations, then led a session to develop a target audience, vision, experience principles, and implementation recommendations for the product, built around the idea of creating thoughtful homes and neighborhoods that generate a sense of pride, belonging, and true community.

Red Propeller continues to work with Crescent on each community in the platform, known as HARMON by Crescent Communities. We facilitate sessions to provide recommendations for localizing the target audience, vision, experience principles, and project offering to each site, and fleshing out and refining recommendations after each session.

The result is a top-of-market offering that responds to its context and is truly distinctive.